Ethical Behavior in the Marketplace and How it Relates to the Marketing Concept Free Essay Example, 1250 words

The unethical marketing practice of many companies has been identified during recent years also. For instance, the global fast-food chain McDonald was accused of unethical marketing because the typical burger patty is supposed to contain more fats than any other food. This unhealthy food is marketed by the firm using several appeals and people at large are motivated and tempted to consume the food that is unhealthy. As a result, there were some legal actions also taken against McDonald. A mother of two launched a class-action lawsuit against McDonald's in California in which she claimed that the company attracts the kids towards unhealthy food through their marketing strategy of giving toy with the meal (Olson, 2010). Similarly, American tobacco company Philip Morris is also criticized for unfairly luring American smokers through deceptive marketing practice and manipulated marketing campaigns that totally ignore the harmful effects of smoking upon human health. Due to the unethical marketing practice, the advertising campaign of the company was banned in France (Ziemba, 1996). These examples ascertain that unethical market is being practiced by the companies commonly in different ways where the marketing strategy works to appeal people towards the product while overshadowing its negative effects that is a major violation of the marketing and advertising ethics. We will write a custom essay sample on Ethical Behavior in the Marketplace and How it Relates to the Marketing Concept or any topic specifically for you Only $17.96 $11.86/page